Keurig – The Only Single Cup Brewer To Be Carried By Walmart
June 8, 2009
When you select a Keurig Single Cup Coffee maker, you are getting the best! This fact has been gaining increased recognition as the sales of these appliances continue to grow. Keurig dominates the market and garners high marks for the durability of its brewers and for their consistency in brewing a great cup of coffee. In May of 2009, Walmart and Green Mountain Coffee Roasters announced their distribution partnership in which the Keurig Gourmet Single Cup Coffee Makers and patented K-Cups will be offered in over 3,000 Walmart stores.
John Whoriskey, Vice President and General Manager of Keurig’s At Home business, said, “Our new partnership with Walmart continues to reinforce the growth of the Keurig brewing revolution going on across the United States. Walmart understands the growing consumer demand for single-cup technology and chose to add Keurig as the only single-cup offering currently in their coffee maker lineup. More importantly, Walmart customers now have the opportunity to enjoy the benefits of Keurig’s single-cup brewing technology, quality, and value.”
The Keurig Elite B40 model will be carried in Walmart, as well as a variety of K-Cups from Green Mountain Coffee, Tulleys, Newman’s Own Organics, Timothy’s, and Gloria Jean Coffee. This will undoubtedly please customers who will be able to immediately experience the wide array of choices of roasts and blends of coffee as well as cocoa and tea. There are now over 200 different selections available in K-cups and the number of varieties and different brands continues to grow.
Because of this new partnership, Linda Hefner, Executive Vice President of Home at Walmart says, “…Walmart customers can now bring home the best in single-cup brewing. Our customer looks to Walmart for great brands and a compelling assortment at a superior value. Walmart is proud to partner with Keurig.”
Green Mountain Coffee Roasters, which purchased Keurig, is recognized as a leader in the specialty coffee industry and has been applauded for its innovative brewing technology and award winning coffees. It has been praised for its socially responsible business practices in which it supports local and global communities by purchasing Fair Trade Certified coffee and donating at least 5 percent of its pre-tax profits to various social and environmental projects. It is also making news as a “Green Company” by offsetting 100% of its direct greenhouse gas emissions.
Walmart is committed to a philosophy of giving back locally by supporting numerous causes in their neighborhoods that are important to their customers. Last year, the company gave more than $378 million to local communities in the United States. It is anticipated that this new distribution partnership will bring the Keurig brewers to many more consumers and also benefit the numerous socially responsible activities of these two companies.
Entry Filed under: Keurig coffee. Tags: Keurig, Keurig B40, Walmart.
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